Effective Business Writing: Write Clearly and Powerfully; Be by Patrick Forsyth

By Patrick Forsyth

Transparent and detailed written communications help project a favorable personal and company character. powerful enterprise Writing will help readers formulate a scientific method of writing that makes it more straightforward and speedier to get the fitting phrases down, warding off the hazards of bland and formulaic approaches. It is critical to undertake the appropriate type, create a transparent and acceptable constitution, and choose the tactic - letter, fax or e-mail - that suits one's goal. powerful enterprise Writing teaches how one can do this.  It covers the benefits and drawbacks of e mail and the way to make it effective, in addition to the method of take whilst writing longer files equivalent to experiences and proposals. Every govt or supervisor who has to “put pen to paper,” no matter if their communications are exterior or inner, and who desires to be understood and make their messages count number will locate potent company Writing helpful.

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Additional info for Effective Business Writing: Write Clearly and Powerfully; Be Persuasive; Use Style and Language to Impress (Creating Success)

Sample text

The following examples are designed to show the danger. Let us start with a couple of simple everyday words: ‘comic’ and ‘comical’. Mean much the same thing? No. Something ‘comic’ is intended to be funny, whereas something ‘comical’ is funny unintentionally. That’s put banana skins in their place, but more relevant to business writing are the following: Continuous (unbroken or uninterrupted); continual (repeated or recurring) – a project might be continuous (in process all the time), but work on it is more likely to be continual (unless you never sleep).

This is true of even the simplest memo, and is certainly so of something longer and more complex like a report. Communication is – inherently – inclined to be less than straightforward. If this is true of tiny communications, how much more potential for misunderstanding does a 25-page report present? And with written communication the danger is that any confusion lasts. There is not necessarily an immediate opportunity for the reader to check (the writer might be a hundred miles away), and a misunderstanding on page 3 may skew the whole message and negate the purpose of an entire report.

No, it is not good and your own analysis may well run longer. The key problem is perhaps intention. What is the letter designed to do? Simply to remind people to pay the bill? To make checkout quicker or easier? To sell a transport service to the airport? To persuade people to come and stay again (and thus presumably give an impression of efficiency and good service)? Just to say ‘Thank you’? Because it mixes up all of these to some extent, it fails to do justice to any of them. For example, nothing about the check-out procedure is explained, nor are reasons given as to why someone should stay again.

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