Designing for Behavior Change: Applying Psychology and by Stephen Wendel

By Stephen Wendel

A new wave of goods helps humans swap their habit and day-by-day exercises, no matter if it’s workout extra (Jawbone Up), taking regulate in their funds (HelloWallet), or organizing their e mail (Mailbox). This sensible advisor indicates you the way to layout a lot of these items for clients looking to take motion and attain particular goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step by step throughout the means of utilizing behavioral economics and psychology to the sensible difficulties of product layout and improvement. utilizing a mix of lean and agile improvement tools, you’ll examine an easy iterative strategy for picking goal clients and behaviors, construction the product, and gauging its effectiveness. observe easy methods to create easy-to-use items to assist humans make confident changes.
• examine the 3 major recommendations to assist humans swap habit
• determine your target market and the behaviors they search to alter
• Extract consumer tales and establish hindrances to behaviour swap
• enhance potent interface designs which are relaxing to take advantage of
• degree your product’s impression and study how you can increase it
• Use sensible examples from items like Nest, Fitbit, and Opower

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Half of the participants in the study (and many subsequent ones) failed to notice such “obvious” things because they were looking for something else. Willpower and mental energy Roy Baumeister has shown, in gory detail, how our willpower is fundamentally limited, and varies from moment to moment in startling ways (Vohs and Baumeister 2011; Baumeister and Tierney 2011). Our ability to concentrate, perform well on mentally challenging tasks, and to resist temptation are all linked to how “tired” our brains are—how much work we’ve recently been asked to do, and how recently we’ve eaten or rested.

A Map of the Decision-Making Process We’ve talked about a range of ways by which the mind decides what to do next—from habits and intuitive responses to heuristics and conscious choices. Table 1-1 lists where each of these decision-making processes often occurs. TABLE 1-1. The various tools the mind uses to choose the right action MECHANISM WHERE IT’S MOST LIKELY TO BE USED Habits Familiar cues trigger a learned routine Other intuitive responses Familiar and semi-familiar situations, with a reaction based on prior experiences Active mindset or self-concept Ambiguous situations with a few possible interpretations Heuristics Situations where conscious attention is required, but the choice can be implicitly simplified Focused, conscious calculation Unfamiliar situations where a conscious choice is required or very important decisions we direct our attention toward As you look down this list, they are ordered in terms of how familiar the situation is in our daily lives, and how much thought is required.

They didn’t want to be yelled at. So we started looking for models that worked. Around that time, Richard Thaler and Cass Sunstein’s book Nudge came out, showing how behavioral economics was being applied to nudge people into better behavior. We dug into the literature in behavioral economics and related fields, and assembled an academic advisory board of great researchers from across the country. They helped us parse the academic literature, and put it into practice in our applications. We found that the translation process—from academic research into real products—was far from straightforward and easy.

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