Creating innovative products and services : the FORTH by Gijs van Wulfen

By Gijs van Wulfen

Particularly new services and products are scarce, but the necessity for them is massive. that is why Innovation is a crucial managerial tool - yet many folks fight with the best way to technique it. Gijs van Wulfen's growing leading edge services and products is a necessary learn for someone serious about new services or products layout, model improvement, new enterprise improvement or organizational improvement since it 'unfuzzies' front finish of innovation with useful instruments, potent checklists and an inspiring innovation direction map. Gijs van Wulfen explains how one can: ¢ construct a dedicated ideation workforce, assemble a concrete innovation project and establish possibilities; ¢ discover developments, know-how and strength clients, then select the main confident possibilities and purchaser insights to move to your next step - elevate principles; ¢ enhance twelve new promising cutting edge services or products ideas; ¢ fee the options in qualitative study between strength consumers and enhance them; ¢ paintings the easiest right into a tangible mini enterprise case in line with product proposal, and current them for determination making and adoption within the usual degree gate improvement method. The potent 5-step FORTH procedure awarded during this e-book, will bounce begin your product and repair techniques. The luck of this sensible method is highlighted in a case research of 1 of the most important insurance firms within the Netherlands: Univé VGZ IZA Trias and is appropriate for either business-to-consumer and business-to-business markets. developing cutting edge services has been written for administrators, managers, advisors and innovation experts in organizations who're answerable for, or focused on, product innovation. In it you can find sensible information via each level.

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An attractive and distinguishable new product idea which will have to be developed causes many changes within the company. It is therefore important that you are fully aware of the possible changes which will have to take place within your organisation and of the possible resistance to this right at the beginning of the innovation process. ’ He is absolutely right, because how much are you willing to change? And with this I do not mean as a manager, but simply as a person. A good product idea is only attractive for an organisation if it is going to bring about a larger turnover and more profit, if it fits into their strategy, and, above all, if it is considered to be feasible.

The start of the innovation process is fed by a stream of technological discoveries in conjunction with intellectual rights of ownership. Technological development is a constant drive for the jerky process of innovation. For companies which are driven by technology it is a challenge during the innovation process to change the technical inventions effectively and profitably into a new product concept which is attractive to the customer. com Unique customer experiences 12 Procter & Gamble Innovative business processes 13 Tata Group Pioneering new products 14 Sony Pioneering new products 15 Reliance Industries New business models 16 Samsung Electronics Pioneering new products 17 General Electric Innovative business processes 18 Volkswagen Unique customer experiences 19 McDonald’s Unique customer experiences 20 BMW Unique customer experiences 21 Walt Disney Unique customer experiences 22 Honda Motor Pioneering new products 23 ATa&T Pioneering new products 24 Coca Cola Unique customer experiences 25 Vodafone Pioneering new products Source: Worldwide research amongst 2,700 top executives.

However, there is more to it. The product idea must be clearly distinguishable from, and supply concrete advantages with regards to, the current situation for customers. An attractive and distinguishable new product idea gives the potential customers a concrete reason to change. An innovative product idea will solve the relevant problems of customers or will make something new possible. This not only applies to the consumer market but also to the customers in a business-to-business market. Business services or products often play a huge role in the business processes of customers.

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