Create high impact business presentations by Joyce Kupsh

By Joyce Kupsh

From uncomplicated displays to complex media -heavy occasions, the authors describe the fundamentals of making plans a nd offering a good company presentation, and provides p ointers on matching the perfect visible to the perfect message. '

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1986). Persuasion and the Role of Visual Presentation Support: The UM/3M Study. Minneapolis: Management Information Systems Research Center, School of Management, University of Minnesota. Wycoff, Edgar. (April, 1977). " Audio-Visual Communication, 39. Page 17 2 Planning the Strategy The emphasis of this chapter is on planning the presentation strategy. Considerations examined are the audience; the timeframe before and during the presentation; the resources available; the objectives; the research required; and the general organization of the presentation.

135-136. Cothran, Tom. (July, 1989). '' Presentation Technologies, (Supplement to Training), 6. Ecclesine, Amy. (December, 1990). " Publish, 12. Green, Ronald E. (October, 1984). " Marketing Communications, 50-54. Kupsh, Joyce. (1975). " Unpublished doctoral dissertation, Arizona State University, Tempe. Page 15 Lindstrom, Robert. (November, 1990). " Presentation Products Magazine, 8. Oppenheim, Lynn. (1981). Study of the Ejects of the Use of Overhead Transparencies on Business Meetings. Philadelphia: Wharton Applied Research Center, Wharton School, University of Pennsylvania.

Remember that people want facts, concrete evidence, and details. You are the authority, so they expect you to be knowledgeable about the subject. Page 25 Check Your Organization The last step in planning your presentation strategy is to organize your material in a logical sequence. Your information should flow in a meaningful way similar to a written report. Making an outline is a good way to develop your organization. Another method is to write each of the various topics to be covered on a notecard.

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