By the numbers: using facts and figures to get your by Joseph McLeary

By Joseph McLeary

It is a advisor on the way to examine, choose and use numbers to promote a brand new product suggestion or a brand new enterprise. It additionally information tips on how to construct alliances with key gamers, construct a wide base help, and layout a presentation to entice a selected viewers.

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Example text

This can make it difficult to have a vibrant new product business, as noted in the following comments: The vast majority of people in any organization are concerned with existing businesses. They fight hard to keep resources flowing in their direction. Leaders may not grasp just how difficult it can be to branch out in a new direction, and may not have the patience to nurture new ventures. By contrast, companies that successfully pursue growth learn to overcome this inertia, and to create mechanisms that foster business development over the longer term.

Fields Cookies, says that her company's best ideas come from her front line people who deal directly with the customers. One of her most successful products came from a very simple idea: making cookies in the shape of hearts and selling them on Valentine's Day. Prior to heart-shaped cookies, Valentine's Day for Mrs. Fields Cookies was a low-volume day, as people passed its stores to buy candy in heartshaped boxes. Now Valentine's Day is among their highest volume days, demonstrating that ideas do not need to be revolutionary to make a big difference.

Intrapreneurs, on the other hand, not only have the ability to work well within corporate walls, they know how to make the system work for them. In addition, intrapreneurs can better balance their work and personal lives by using the resources within their corporation instead of doing everything themselves. 1 (Continued) DIFFERENCES BETWEEN ENTREPRENEURS AND INTRAPRENEURS ENTREPRENEURS Blind determination Eats, drinks and sleeps her idea Idea's needs come before people's needs Impatient with others Impatient with system Obsessive Prefers conceiving of and implementing idea vs.

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