Analogue-to-Digital Printing - Navigating the Transition by Pira International Ltd, Richard Romano

By Pira International Ltd, Richard Romano

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The data are a bit old and creaky by now, but the general conclusions and trends are still perfectly valid. com print > e-book > analogue-to-digital printing: navigating the transition Run-Length Trends According to the 2008 Pira International Study: More and more operators’ manuals today are also available online, even manuals for old ‘legacy’ appliances23. 0 Source: Pira International Ltd Two trends define the demand for these kinds of manuals. The first is demand for the types of business/consumer products the manuals are accompanying.

Buy-It-In-Bulk moved out and was replaced by Mr. ) Every printed product has certain run-length nuances, but if one overarching trend has emerged, it’s that a run length of a single copy has become possible, if not common. But even that is not very clear cut. Buyers order copies one at a time, and they are printed and shipped as they are ordered within a few days20. If Customer 1 orders a copy today, and then Customer 2 orders a copy two weeks from now, what is the run length of that book? Two?

In both these cases, the situation is quite clear to choose one process over another. In some cases, the desired print run may come close to whatever the tipping This is off-topic here, but this is often why some people think that digital printing is more environmentally responsible than offset, since with digital, you’re printing only what you need and not dumping leftovers into a landfill. com print > e-book > analogue-to-digital printing: navigating the transition 3 Run-Length Trends The concept of ‘run length’ is a squirrelly one.

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