Against the grain : lessons in entrepreneurship from the by Karan Bilimoria

By Karan Bilimoria

Cobra Beer is a real enterprise luck tale. it truly is nonetheless one of many quickest becoming beer manufacturers within the united kingdom, with a present turnover of £126 million at retail price. it's exported to over forty five international locations around the globe, and is out there national in additional than 6,000 indian eating places, 5,000 grocery store shops and off-licences, and approximately 6,000 bars, golf equipment and pubs. This publication will get to the guts of why & how Cobra has Read more...

summary: Cobra Beer is a real enterprise good fortune tale. it truly is nonetheless one of many quickest turning out to be beer manufacturers within the united kingdom, with a present turnover of £126 million at retail price. it really is exported to over forty five international locations around the globe, and is obtainable national in additional than 6,000 indian eating places, 5,000 grocery store retailers and off-licences, and approximately 6,000 bars, golf equipment and pubs. This e-book will get to the center of why & how Cobra has built into one of many world's best-loved manufacturers, and gives nice company insights for each entrepreneur who desires to carry their imaginative and prescient to existence

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16 PERSISTENCE PAYS Despite the Harrods polo sticks account, money remained in short supply, so Arjun and I were forced to look at other business opportunities. Over a period of several months we expanded our business to include, among other items, pearls from Hyderabad, towels from Bombay and luxury leather goods. We also imported silk jackets, hand embroidered with gold and sequins, which were sold in high-end boutiques in the UK. For the moment the beer business would have to wait. ESSENTIAL INGREDIENTS Entrepreneurial ideas do not have to be about new products or services; often they are solutions to existing problems.

This is typical of the situation at many start-ups, where the founder takes on more than one role. Usually, however, reasonably early on the founder delegates responsibilities by hiring specialist managers for the various functions, such as operations, marketing, IT, finance and so on. 48 FIRST STEPS I had appointed a chief accountant some time ago but, with my accountancy background, I still assumed responsibility for raising finance, major negotiations with banks, even meetings with the auditors.

33 AGAINST THE GRAIN Adrian McKeon – Chief Executive Officer Adrian McKeon joined Cobra Beer as Chief Executive in August 2007. As well as overseeing Cobra’s UK business, Adrian has overall responsibility for its global business operations and Indian operations as well as group HR. Adrian was previously Managing Director at Beam Global Spirits & Wine, owners of brands including Jim Beam, Courvoisier and Teacher’s. In his two years in this role he grew the organisation’s profits by 26% following its acquisition of Allied Domecq brands.

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